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Social Media Marketing

Social Media Marketing Training Course

course

Facebook

  • How to increase Facebook likes, shares, Reach for posts.

  • How to find targeted audience on facebook?

  • How to create facebook page?

  • How to create Facebook groups and participate in a right way?

  • Creating Events ,Customizing tabs in facebook page.

  • Settings , Page roles ,Cross posting, Response Assistant

Facebook Ads

  • Understanding Campaign, Adgroup, Ads Structure.

  • Brand awareness Campaign.

  • Reach Campaign.

  • Likes Campaign.

  • Event Response Campaign.

  • Boost Post Campaign.

  • Lead Generation Campaign.

  • App install Campaign.

  • Video Campaign.

  • Conversion campaign.

  • Difference between Custom Audience and look a like Audience and how to use it.

  • Upload custom audience and run ads for different campaigns.

  • Retargeting on Custom Audience.

  • Detailed Explanation on Reach,Impressions, Clicks, Click through rate, conversion, conversion rate , link clicks, link click through rate.

  • How to generate the reports after running live campagins?

  • Analysing the reports and calculating ROI.

  • Applying filters, Rules, break down and generating reports

Twitter Marketing

  • How to find targeted audience on Twitter.

  • Creating twitter profile.

  • Increasing followers on twitter.

  • Using hash tags.

  • Embedding the tweets.

  • Likes, retweets, lists, Moments.

  • Integrate twitter with facebook and other tools.

  • Customizing twitter profile.

  • Twitter analytics, Analysis.

  • 3rd party tools to find targeted audience in twitter.

  • Competitor analysis.

  • Follows, unfollows, Net followers.

  • Location wise followers.

  • Twitter ads

Pinterest

  • Creating Pinterest profile.

  • Creation of Boards and Pins.

  • Adding pins in relevant boards.

  • Increasing followers.

  • Finding right pins using hashtags.

  • Increasing network in pinterest.

  • Importance of image sharing and role of pinterest.

  • Indexing pinterest images.

  • Repins and boards concept.

  • Sharing pins.

  • Pinning other pins in our boards.

  • Pinterest analytics.

  • Website analytics in Pinterest

Linkedin

  • Creating LinkedIn profile.

  • Creating LinkedIn page.

  • Increasing connections by using various techniques.

  • Discussion on 1st connection , 2nd connection, 3rd connection.

  • Finding company pages and following them.

  • Sending personal invitation.

  • Who's viewed your profile.

  • Notifications, Messages.

  • Lead generation using LinkedIn.

  • Using Advanced filters to find targeted professionals on LinkedIn.

  • Alumni to connect with previous employers or educational groups.

  • Creating groups and participating in LinkedIn.

  • Group access levels.

  • Page access in LinkedIn.

  • LinkedIn pulse and content marketing strategies

Linkedin Ads

  • Display ADS.

  • Inmail ADS.

  • CPC ADS.

  • Sponsored ads.

  • Lead Generation ADS

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