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Different types of Campaigns.
Importance of Each Campaign.
Creating Search Network Campaign.
Account Limits in Adwords.
Location and Language Settings.
Networks and Devices.
Bidding and Budget.
Schedule: Start date, end date, ad scheduling.
Ad delivery: Ad rotation.
Purpose of Ad Groups.
Keyword Types (Broad, Phrase, Exact and Negative).
Adwords Keyword Tool.
Text Ad Format.
Quality Score and Its Importance.
AD Rank.
Understanding the Ad Group and Keywords Dash Board.
Search Terms.
Segments, Filters,Reports.
Alerts Setting.
Access levels (Standard , Read only, Email, Admin).
AdWords Interface Tour.
Adwords Dash Board.
Billing in AdWords.
Device Bidding (Mobile, Desktop,Tablet).
Negative keywords identification.
Tools and techniques to find negative keywords.
Impressions, Clicks, CTR, Cost, AVG CPC, MAX CPC.
Ad Extensions.
Sitelinks Extensions.
Call Extensions.
Call out Extensions.
Message Extensions.
Structured Snippet Extensions.
Price Extensions.
Location Extensions.
App Extensions.
Setting a Display Network Campaign.
Concept of VCPM and Branding.
Automatic Placements.
Manual Placements.
CPC Bidding and VCPM Bidding.
Ad delivery: Ad rotation, frequency capping.
Topic Targeting.
Keyword targeting.
Placement targeting.
Purpose of Conversions.
Creating Conversion Tracking Code.
Tracking the Conversions.
Purpose of Conversions.
Clicks, Impressions, Viewable impressions,CTR,Cost,Conversion rate , Cost/conversion, All conversions, View through conversions.
Remarketing List creation and ads.
Creating Gmail ads.
Uploading customer email ids , selecting targeted customer lists ,creating different formats of Gmail ads.
Impressions, Clicks, Gmail forwards, saves ,CTR,Cost, AVG CPC
Creating Video Campaign.
Instream ads.
Bumper ads.
Video Discovery ads.
Views,CPV,Impressions, Clicks, CTR, Avg CPC , Cost,Interaction rate.
Keyword Targeting.
Topic Targeting.
Placements Targeting.
Remarketing in youtube ads
Creating App campaign.
Importance of Mobile app installs.
Different ad formats like Text , image , Video ads in app install campaigns.
Tracking Reports
Introduction to Google shopping Campaigns
Google merchant center
Linking Google Merchant center with Google ads
Create product feeds
Explanation on Product feed types
Google sheets
Scheduled fetch
Content API
Upload file
Merchant center business setup
Business Information
Claiming website url
Branding and logo
Creating product feed using Google sheets
Product information and importance of columns like ID , Product name , condition , stock availability, price , GTIN, MPN,Image url , Product url, Product category
Selecting product category from official google Taxonomy Sheet
Prodcut feed fetching and diagnostics
Creating Google shopping Campaign, Adgroup , Ad
Analysing and optimizing the campaign perfomance
Reports analysis
Importance of discovery campaigns
Campaign setup
Adgroups
Ads
Reports analysis
