Search Engine Optimization

On Page Optimization

• URL renaming/re-writing.

• Url Canonicalization(301 redirects using .ht access code).

• Optimizing websites by Analysing Clients Individual Web Pages using Dupli- cheker,Copy scape for Refreshing Content.

• Text to Html Ratio, Website Loading Speed, Site Navigation Structure.

• Importance of Bread Crumb Structure.

• Competition Analysis.

• Keyword Research (Google Keyword tool).

• Title & Meta Tags development.

• Importance of H1, H2, H3 Tags.

• XML sitemap Creation, Html sitemap.

• Robots Text Creation.

• Keyword density, Anchor Text in web content.

• Existing Web Content Optimization? Competitor Analysis & Monitoring.

• Schema (Rich Snippets).

Google Web masters

• Adding a Site and Verification Process.

• Configuration Settings.

• URL Parameters.

• Search Analytics Reports.

• Crawl Errors / Stats.

• Google Fetch.

• Blocking the Crawler and blocking pages.

• Traffic.

• Search Queries.

• Links to Site / Internal Links.

• Resubmitting Sitemaps.

• Robots.txt tester.

• Remove/ Temporarily hide urls from search results.

• Remove URLS from index.

• HTML Suggestions.

• Rich Snippets.

• Data Highlighter.

Research and Analysis of Keywords

• Importance of keywords in seo.

• What are keywords?.

• Types of Keywords(Broad match, Exact match, Phrase Match , Broad match Modifier).

• Analysis of keywords for any website.

• Research on keywords.

• Competitor keyword analysis and tools used.

• Analysis of keywords using Google Ad Words keyword tool.

• Competitor Analysis Fitting right keywords to the project.

• Discussion on Google Latest Algorithms.

• Competitor Keyword Research Tools : Keyword Spy, SPyfu, SEM Rush.

What is Off Page Optimization why it is required in SEO and its Importance?

• Directory Submissions.

• Social Bookmarking in high PR sites.

• Participation in Forums and Effective interaction to get Permanent Back links.

• Blog Commenting.

• Classified Submissions.

• Guest Blogging.

• Article Submission.

• PDF sharing.

• Press Release Submission.

• Deep Linking.

• Search Engine Submission.

• High PR Web 2.0 sites.

• Creating Attractive Info graphics and Sharing in Social Networks for User Engagement.

• Image Sharing Submission.

• Google Reviews.

• Google Mapping.

• Yahoo answers, Quora answers

Google Algorithms :

• Panda Algorithm.

• Penguin Algorithm.

• Hummingbird Algorithm.

• Pigeon Algorithm.

• Mobile Algorithm.

• RankBrain Algorithm.

• Possum Algorithm.

• Fred Algorithm

SEO Audit Report Tools :

• Screaming Frog SEO Spider (for larger websites).

• IWebchk.

• Seoptimer.

• Woorank.

• SEOsitechekup

At the End of SEO you will be able to create Basics to advanced Level SEO strategy for any website , Keyword Rank reports ,Audit reports (5 pages website to even 1 lakh pages website using high end tools )

• Effective link building techniques and case studies on various Live projects

• Live SEO Assignments for every student with required tools and access.

• Daily 1 Hour class and 4 hours of Practice under trainers guidance.